We believe that in many cases, the sales and marketing functions of any business can be combined into one function that is responsible for revenue generation. After all, the main aim of any business is profit!
Marketing takes on much more responsibility now.
They should have revenue linked targets in order to make them more accountable for the money they spend.
Traditional marketing still stands….advertising, PR, in-store activities, but there are other issues that also come into play.
Aligning your marketing programmes to your sales pipeline is imperative in any business!